You’ve almost got it, you can feel it. You’ve been working on your messaging for months, years even.
You know who you want to help, how you want to help them – but the words just aren’t coming out right.
You know you’ve got an amazing service, an amazing product, but you can’t seem to convey your ability to help to your dream client.
The ones who need it most. To attract the right people who are ready to invest in your services.
It’s not just you. Many an entrepreneur has walked this path before they found the right words to convey their message. You are not alone.
She waits, the volume of her thoughts made louder by the silence of the world around her, the stillness disturbed only by the gentle rush of wind that causes her silky hair to dance about her face as she gazes across the bay. She tucks a rogue strand behind her ear as she listens intently for an answer that will never come.
The answer to the problem that burns inside of her like the glowing ashes of a dying fire will not come, because you haven’t allowed it to come forth from you.
You are the only one who can, because she, like you, is different. You have a spirit that cannot be tamed, a mind that knows no limitations. You are the cosmos having a human experience, a human experience where you have overcome the problem she seeks to solve, and you are the only one who can show her the way through.
Remember the anguish you felt when this problem was your own? She feels that now. And every moment that you keep your message, your story, locked up inside of you is another moment that she feels this pain. A pain you can save her from, if you just answer the call to adventure.
It’s time for you to find the others. The ones who are like you. The ones that need your message. And there’s only one way to do this: by sharing your story so that she can say, “Hey, me too.”
When you share your story, something magical happens. You become magnetic to your dream client, shining bright like a lighthouse, guiding the others home.
In this workbook, you will learn how to use The Hero’s Journey, an ancient pattern of storytelling found in Hero Myths across time and culture, to write your story.
The Hero’s Journey was originally discovered by Joseph Campbell, its secrets divulged in his book, Hero With a Thousand Faces.
The concept was later adapted for film by Christopher Vogler, author of The Writer’s Journey, who introduced its power into Hollywood during Disney’s peak in the 90’s. Notable films from this era are The Lion King, Hercules, and Aladdin.
You’ve seen The Hero’s Journey at work in films like the Star Wars trilogies, The Matrix, The Count of Monte Cristo, the entire Harry Potter series, Miss Congeniality, The Hunger Games, Spider-Man Homecoming, Thor, Ready Player One, Moana, and countless other films we know and love.
It’s the story of a hero, stepping out of their ordinary world to answer the call to adventure. Of crossing the threshold into an unknown world, a place that mirrors their worst fears and deepest insecurities.
A place where they will face many tests and enemies, aided by allies along the way. A place where they will encounter an ordeal they are not yet ready to face.
Here, they will finally vanquish their villain, then return home to share what they learned with those from their ordinary world.
This is The Hero’s Journey.
It’s time for you to unleash that story into the world. To become the Hero of your brand and lead by example.
To shine your light and guide the others home.
The Captivating Content Workbook is for entrepreneurs who have a personal brand, and a business that solves a problem. These are coaches, freelancers, virtual assistants, and all other entrepreneurs who are using social media to market their business. If you are the face of your company, this workbook will help you attract your dream clients and customers.
Through the workbook, you will develop your messaging, which is more than just your “I help” statement – though we do start there. You will discover how to apply The Hero’s Journey to your story, so your audience can see their own stories reflected in yours and know without a shadow of a doubt that you can help them solve their problem.
The workbook guides you through the process of extracting sub-plots from your Hero’s Journey story so you can have an abundance of stories to tell. These stories can be used to teach the lessons contained within those experiences, which conveys your ability and authority to help your dream client.